Now That’s Publicity

Recently I was puzzled upon reading an author’s rant about publicity in the era of social networking. She was unhappy because her publisher expects her to maintain a web site but doesn’t pay her to do so. Isn’t publicity the publisher’s job? Well, she might have had a point, but then I read this article about author Joe McGinness, who attempted to bid over $60,000 for a dinner with Sarah Palin before being disqualified on the grounds that she doesn’t like him. Joe McGinness has written books on Nixon and the Alaskan oil trade, and is working on one on Palin. From now on web sites so that fans can look up an author’s other works are totally passé. I’m going to expect my authors to shell out thousands of dollars on dinners with (in)famous people or I won’t take them seriously.